Website Needs Improvement in Merchant Center? Start Here Your product feed uploaded successfully. Prices look right. The products are real. Your store opens normally in a browser. Then Merchant Center shows: Website needs improvement And the explanation isn't very specific. This is where it's tempting to start editing your feed again. Maybe rewrite the product titles. Change the descriptions. Upload everything one more time. But this warning isn't necessarily about your feed at all. Google may be looking at the quality and completeness of the store itself. A website can be technically online and still have unfinished pages, broken navigation, unclear business information or a shopping experience that doesn't work properly. Here's where I'd start before requesting another review. First, Read the Actual Issue Details Open Merchant Center and go to Products → Needs attention . Look for the website or account-level issue and open its details. Don't assume ever...