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Showing posts with the label Product Identifiers
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  Merchant Center Says “Missing Brand” — Should You Use Your Store Name? You open Merchant Center and see: Missing brand The obvious fix seems easy. Your store is called: YourStore So you type: Brand: YourStore Save. Done? Not necessarily. The brand field is supposed to describe the brand of the product , not simply the company selling it. That distinction matters. Before changing hundreds of products, I would first figure out which of these situations you are actually in: You sell another company's product. You manufacture the product yourself. You sell a private-label product. The product genuinely has no recognized brand. Those four situations should not automatically receive the same value. First: Ask Who Actually Branded the Product Imagine your store sells a pair of Adidas shoes. Your business is called: YourStore The correct brand is not: YourStore It is: Adidas because that is the product brand shoppers recognize. Google's current brand specification says the value sho...

Merchant Center Says “Approved” — So Why Can’t You Find Your Product on Google?

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  Merchant Center Says “Approved” — So Why Can’t You Find Your Product on Google? This situation is frustrating because nothing appears to be wrong. You open Merchant Center. Your product says: Approved You search Google Shopping. Nothing. You search the exact product title. Still nothing obvious. So you start wondering: Is the feed broken? Maybe. But I wouldn't touch the feed yet. The first thing I'd check is what Merchant Center actually says about the product — because Approved , Visible , and easy to find in your own search are not the same test. Start With the Visibility Column, Not Your Google Search Go to your products inside Merchant Center. Look at two things separately: Status and: Visibility Status tells you whether Google has approved the product. Visibility tells you whether the product is being shown on Google. That distinction matters. A merchant can spend an hour searching Google manually while the more useful clue is already sitting inside Merchant Center. So ...

Merchant Center Says “Out of Stock” but Your Product Is In Stock?

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  Merchant Center Says “Out of Stock” but Your Product Is In Stock? You open the product page. It says: In stock The Add to Cart button works. But Merchant Center says: Out of stock At first this looks like a simple feed error. Sometimes it is. But I wouldn’t change the availability field immediately. The first thing I’d check is whether Google and you are actually looking at the same offer . Here’s the order I’d use. First: Open the Exact URL From Merchant Center Do not search for the product through your store navigation. Open the exact URL attached to the affected item in Merchant Center. Then open it again in an incognito/private browser window. Check what loads by default. Suppose your feed describes: Blue / Size 11 but the page opens: Blue / Size 10 Size 10 is in stock. Size 11 is sold out. If you casually open the product page, everything looks fine: “The product is clearly in stock.” But Google may be evaluating the Size 11 offer. This is especially common on stores with: c...

Merchant Center Says “Price Mismatch” but Your Price Is Correct? Check These 4 Places

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  Merchant Center Says “Price Mismatch” but Your Price Is Correct? Check These 4 Places You open the product page. The price is $49 . You open Merchant Center. The submitted price is also $49 . Yet Google still says: Mismatched value (page crawl) [price] Before editing the feed again, check one thing that is easy to miss: When did Google actually detect the mismatch? Merchant Center may be showing a problem discovered during an earlier crawl. By the time you open the product page, the price may already have changed back. So if the numbers look correct now, I would check these four places before touching anything else. Keep evidence for one affected variant Before changing a value, record the exact product ID, variant, submitted URL, currency and observation time. Two different prices prove a difference; they do not, by themselves, prove which source is wrong. Use the price-mismatch evidence walkthrough to compare the feed, page and current source, with a clearly labelled synthetic...

Google Merchant Center GTIN Errors: How to Fix Them

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  Google Merchant Center GTIN Errors: How to Fix Them Your product looks correct. The price matches. The inventory is accurate. The landing page works. But Google Merchant Center still shows a product identifier or GTIN issue. The tempting solution is to search for a barcode online, copy a number into the GTIN field and hope the warning disappears. That can make the problem worse. A GTIN is not simply another product-feed field that needs to contain something. It identifies a specific commercial product. If the number is: invalid assigned to another product copied from the wrong variant replaced with an internal SKU missing when the product actually has one or combined with incorrect identifier settings Google may struggle to identify the product correctly or may reject the offer. Here are eight areas to check before changing hundreds of product records. Choose the next check for your GTIN problem If the field is blank, first establish whether an identifier was assigned to the exac...