Merchant Center Says “Missing Return & Refund Policy” — But You Already Have One? You open Merchant Center and see: Missing return and refund policy That seems strange. Your store already has a returns page. Maybe it even says: 30-day returns So why is Google still complaining? I would not start by creating another return policy. First, I would check whether the policy you already have is actually easy to find, complete and consistent . Because those are different things. A return policy can technically exist on your website and still be difficult for customers — and Google — to understand. First, Pretend You’re a New Customer Open your store in an incognito window. Do not use the admin account. Do not use a bookmark that goes directly to the return page. Start on a product page. Now ask: Can I find the return policy without hunting for it? Google's current Merchant Center guidance specifically says the return and refund policy should be easily accessible to customers. A comm...